Latest Research
 This
report of deployable actions, techniques, best practices and tools for content
developers is based on a proven methodology and systematic approach. Going
beyond case studies and success stories, Success Sells presents a strategy
that includes tactics and actionable steps your company can take – reference
program or no reference program – to identify and understand your Success
Customers, to gather and manage information about them, to translate that information
into powerful content, and to share content with internal stakeholders so it
is appropriately communicated to all target audiences.
September 2004; By Lucy Sanna and Renae E. Gregoire,
with Promise Phelon.
Adding to the Value Equation™
 This study captures a recent moment in time in the fluid and fast-changing
customer reference arena. The Study combines currrent reference program data
with insight gathered from executive-level reference management at and senior
IT customer references of 23 enterprise companies across numerous industries
with revenues ranging from under $500 million to over $5 billion. Leading industry
analysts and customer loyalty experts also contributed to the Study.
February 2004; By Promise Phelon, with Steven Nicks | 
