Top Issues
Uncovering and Capturing Customer Success
How
to Get Trade Press to Carry Case Studies About You & Your Clients:
13 Tips Article quoting Promise Phelon, published in marketingsherpa.com.
Building a Customer Reference Program
Your
Customers are Gold in a Down Economy: How to Build an Effective Customer
Reference Program Article by Promise Phelon with John Sommerfield,
published in Destination CRM.
Why
Customer Satisfaction and Loyalty are Not Enough: Creating True Customer
Advocates is Like Having an Extra Sales Force Article by
Promise Phelon, published in destination CRM.
What Your Reference Customers Really Want
Article by Steven T. Nicks, published in TMCnet.com
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Measuring and Demonstrating
Reference Program Success
New Report: Customer Reference Program Futures 2005 - A Strategic Planning Tool (.pdf)
How
to Measure Your Reference Program's Success—and Why You Must
Article by Promise Phelon and Steven Nicks, published in TMCnet.com
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Increasing the Impact of Your Customer Reference Program
Best Practices for
Customer Success Stories Article
by Lucy Sanna published in MarketingProfs.com
A
Case For The Customers: Addressing Strategic Issues That Face Your Customer
Reference Program
Article by Promise Phelon, published in TMCnet.com.
Building
A Bridge To The Field: Actionable Strategies To Gain Sales' Buy-in Of
Your Company's Customer Reference Program Article by Promise
Phelon, published in TMCnet.com
Customer
Reference At Work: Four Fatal Mistakes Software Companies Make With
Customer References and How to Avoid Them Article by Promise
Phelon, published in Line56.
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CMO Focus: Customer Leverage for Enterprise-Wide Growth
The Customer Hierarchy of
Needs (.pdf)
The Roadmap to Customer Leverage for the Enterprise (.pdf)
Beyond
References: Fueling Organic Growth in a Shifting Technology Market
Article by Promise Phelon, published in TMCnet.com.
Beyond
References: Leverage Your Key Success Customers for More Effective Sales
Article by Dianna Sadlouskos, published in TMCnet.com.
Beyond
References: Your Brand Obituary How Would Your Company Like to Be Remembered?
Article by Promise Phelon, David Ambler and Suzy McKee, published
in TMCnet.com.
Invest in Customer Leverage for Growth (.pdf)
CMO
Viewpoint: Why Customer Satisfaction and Loyalty Are Not Enough (.pdf)
CMO Viewpoint:
The Risk, Reward: What "Customer References" Really
Say About You (.pdf)
CMO Viewpoint: Your Customers Are Gold in a Down Economy: How to
Build an Effective Customer Reference Program (.pdf)
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