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Top Issues

Uncovering and Capturing Customer Success

How to Get Trade Press to Carry Case Studies About You & Your Clients: 13 Tips Article quoting Promise Phelon, published in marketingsherpa.com.


Building a Customer Reference Program

Your Customers are Gold in a Down Economy: How to Build an Effective Customer Reference Program Article by Promise Phelon with John Sommerfield, published in Destination CRM.

Why Customer Satisfaction and Loyalty are Not Enough: Creating True Customer Advocates is Like Having an Extra Sales Force Article by Promise Phelon, published in destination CRM.

What Your Reference Customers Really Want Article by Steven T. Nicks, published in TMCnet.com

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Measuring and Demonstrating Reference Program Success

New Report: Customer Reference Program Futures 2005 - A Strategic Planning Tool (.pdf)

How to Measure Your Reference Program's Success—and Why You Must Article by Promise Phelon and Steven Nicks, published in TMCnet.com

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Increasing the Impact of Your Customer Reference Program

Best Practices for Customer Success Stories Article by Lucy Sanna published in MarketingProfs.com

A Case For The Customers: Addressing Strategic Issues That Face Your Customer Reference Program Article by Promise Phelon, published in TMCnet.com.

Building A Bridge To The Field: Actionable Strategies To Gain Sales' Buy-in Of Your Company's Customer Reference Program Article by Promise Phelon, published in TMCnet.com

Customer Reference At Work: Four Fatal Mistakes Software Companies Make With Customer References and How to Avoid Them Article by Promise Phelon, published in Line56.

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CMO Focus: Customer Leverage for Enterprise-Wide Growth

The Customer Hierarchy of Needs (.pdf)

The Roadmap to Customer Leverage for the Enterprise (.pdf)

Beyond References: Fueling Organic Growth in a Shifting Technology Market Article by Promise Phelon, published in TMCnet.com.

Beyond References: Leverage Your Key Success Customers for More Effective Sales Article by Dianna Sadlouskos, published in TMCnet.com.

Beyond References: Your Brand Obituary How Would Your Company Like to Be Remembered? Article by Promise Phelon, David Ambler and Suzy McKee, published in TMCnet.com.

Invest in Customer Leverage for Growth (.pdf)

CMO Viewpoint: Why Customer Satisfaction and Loyalty Are Not Enough (.pdf)

CMO Viewpoint: The Risk, Reward: What "Customer References" Really Say About You (.pdf)

CMO Viewpoint: Your Customers Are Gold in a Down Economy: How to Build an Effective Customer Reference Program (.pdf)

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