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Customer Reference Knowledge Center

Hot Topics

NEW: Customer Reference Program Futures 2005 - A Strategic Planning Tool (.pdf)
Research: Customer Perspective Study 2004. We asked customers what they really want for being a reference. Their answers may surprise you. Free for download.
White Paper : Customer Reference Impact. Evolving Reference Programs from Volume to Value (.pdf)
CMO- Viewpoint: The Customer Hierarchy of Needs (.pdf)

The Customer Reference Knowledge Center is a growing repository of information and resources about increasing the value and impact of customer reference programs through Customer Leverage. The Phelon Group is leading the definition and implementation of this powerful business strategy so check back often to see what’s new, or sign up to receive updates as soon as they become available.

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We love to hear your stories! Let us know if you have a Customer Reference issue or success you would like to share. Send your comments to contact@phelongroup.com.