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TPG Download LibrarySign up to be notified when a new item becomes available, or to subscribe to our newsletter. White PapersCustomer Reference Impact: Evolving Reference Programs from Volume to Value Complimentary ResearchThe Customer Perspectives Study-2004 The Customer Perspectives Study-2004 Overview (.pdf) CMO ViewpointsThe Customer Hierarchy of Needs (.pdf) The Risk, The Reward: What Customer References Really Say About You (.pdf) Why Customer Satisfaction and Loyalty Are Not Enough (.pdf) Best Practice BulletinsUnderstanding the IT Buying Cycle (.pdf) Target Customer Content (.pdf) ToolsThe Roadmap to Customer Leverage for the Enterprise (.pdf) |
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