Driving customer leverage for organic growth
The Phelon Group logo Knowledge Center
home about consulting services research and analysis store knowledge center contact

Purchase the 2004 Customer Reference Program Benchmarking Study

Customer Leverage Accelerator - Learn in just 2 days how to assess and evolve your reference program

Sign up to receive free expert analysis and insight on Customer Leverage

TPG Download Library

Sign up to be notified when a new item becomes available, or to subscribe to our newsletter.

White Papers

Customer Reference Impact: Evolving Reference Programs from Volume to Value

Complimentary Research

The Customer Perspectives Study-2004

The Customer Perspectives Study-2004 Overview (.pdf)

CMO Viewpoints

The Customer Hierarchy of Needs (.pdf)

The Risk, The Reward: What Customer References Really Say About You (.pdf)

Your Customers Are Gold in a Down Economy: How to Build an Effective Customer Reference Program (.pdf)

Why Customer Satisfaction and Loyalty Are Not Enough (.pdf)

Best Practice Bulletins

Understanding the IT Buying Cycle (.pdf)

Target Customer Content (.pdf)

Tools

The Roadmap to Customer Leverage for the Enterprise (.pdf)

 



Privacy Policy | © 2005 The Phelon Group. All rights reserved.