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The Phelon Group/AMA Customer Reference Program Training Series

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Internal Development & Education

“Internal customer stewards are absolutely critical.”
Dianna Sadlouskos, TPG principal

Customer Leverage as an evolving business strategy requires education and knowledge transfer to internal teams. The Phelon Group provides continuous thought leadership and training tailored to our clients’ needs. Our offerings identify and educate our client on the actions and best practices necessary to turn employees and teams into customer stewards.

From Employees to Customer StewardsSM

Executive staff mentoring and coaching

To continue to evolve and innovate your current program, The Phelon Group provides individual staff mentoring and coaching to create internal thought leaders and customer stewards that have the knowledge to lead company-wide adoption of your customer reference initatives.

Customized training for customer-facing staff

The Phelon Group trains customer service, marketing, product development, sales and other customer-facing staff to ensure customer leverage occurs where it matters most—in customer interactions.

Reference UniversitySM

The Phelon Group’s Reference UniversitySM is the only program of its kind where you and your team can learn a systematic approach to building and maintaining a solid reference program, while also demonstrating its success.

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