Customer Reference Strategy
The Phelon Group has led the industry by establishing a proven approach
for building and evolving strategies, initiatives and programs that leverage
our clients’ most strategic asset—their customers. We work
collaboratively with our clients from visioning and program definition, to
implementation and assessment.
Strategy Services
Comprehensive reference program strategy
The Phelon Group will work with your organization to develop a comprehensive
strategy, define the necessary framework and processes and build the tools
for success.
Customer communities
The Phelon Group will provide the strategic direction and action planning
to maintain a network of customer communities that influence corporate strategy,
promote co-thought leadership and solidify strategic relationships.
Customer councils and advisory boards
To extend your company’s ear to the customer, The Phelon Group will
work collaboratively with you and your customers to develop interactive and
engaged customer councils and advisory boards that build relationships and
gather critical information.
Corporate-wide customer leverage roadmap
To begin the discovery process of how your company may benefit from a corporate-wide
customer leverage strategy, The Phelon Group will conduct a company-wide
assessment of customer touchpoints resulting in a roadmap and strategy for
communicating and managing relationships that balance customer needs with
your company’s growth objectives.
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