Customer Reference Strategy

“Satisfied customers can’t magically emerge from a one-dimensional survey. Creating a referencable relationship with a customer, who will ‘testify’ on your behalf is the strongest measurement of satisfaction and loyalty.” – Promise Phelon, TPG partner

The Phelon Group has led the industry by establishing a proven approach for building and evolving strategies, initiatives and programs that leverage our clients’ most strategic asset—their customers. We work collaboratively with our clients from visioning and program definition, to implementation and assessment.

Strategy Services

Comprehensive reference program strategy

The Phelon Group will work with your organization to develop a comprehensive strategy, define the necessary framework and processes and build the tools for success.

Customer communities

The Phelon Group will provide the strategic direction and action planning to maintain a network of customer communities that influence corporate strategy, promote co-thought leadership and solidify strategic relationships.

Customer councils and advisory boards

To extend your company’s ear to the customer, The Phelon Group will work collaboratively with you and your customers to develop interactive and engaged customer councils and advisory boards that build relationships and gather critical information.

Corporate-wide customer leverage roadmap

To begin the discovery process of how your company may benefit from a corporate-wide customer leverage strategy, The Phelon Group will conduct a company-wide assessment of customer touchpoints resulting in a roadmap and strategy for communicating and managing relationships that balance customer needs with your company’s growth objectives.