Driving customer leverage for organic growth
The Phelon Group logo News and Events
home about consulting services research and analysis store knowledge center contact

Read the latest thought leadership from Phelon Group consultants

Sign up to receive free expert analysis and insight on Customer Leverage

Learn more about our team


Keynote Topics

Phelon Group consultants are available to provide thought leadership for articles, papers or speaking engagements on a wide variety of topics related to applying customer leverage principles to enterprise technology customer reference programs. Please contact us about inviting participation in the following topics or to discuss a topic you don’t see listed here.

For Reference Program Management

  • The New Rules of Reference Programs: Give Your Customers What They Want or They Will Defect
  • How to Measure ROI of Your Reference Program
  • What Your Customer’s CIO Really Wants in Return for Being a Reference
  • How to Build a Case for Reference Program Resources
  • How to Create Compelling Customer Content
  • How to Apply Strategy to a Tactical Reference Program
  • Beyond Case Studies and Success Stories: Best Practices for Developing Innovative Reference Tools That Cut Through the Clutter
  • Industry Benchmarking
  • Applying Process and Methodology to Reference Programs
  • Do You Know Who Your Traction Customers Are? How to Identify and Cultivate Referencable Customers
  • Heading Off Reference Burnout: Top 10
  • 10 Ways to Lose Referencable Customers
  • Partnering with The CMO: How to Align Reference Program Goals with Your Company’s Investment in Customers

       For CMO’s and Marketing VP’s

  • Reference Programs and Your Best Customers: Unlock the Key to Organic Growth Through Customer Leverage
  • It Takes a Village to Build a Winning Customer Relationship
  • Why Satisfaction and Loyalty Are Not Enough
  • Customer Relationships as a Key Differentiator: Rethink Your Customer Relationships Before Your Customer or Competitor Does It For You
  • Why Enterprise Technology Companies Should Strive for the Highest Level of Customer Relationships
  • How to Elevate Your Customers from Transaction to Traction
  • Technology Customers and the Point of Diminishing Return
  • The Hierarchy of Customer Needs
  • The Customer Hierarchy of Needs
  • How to Develop a Business Case and Metrics for Upleveling the Customer Reference Program
  • Customer Referencability and Market Share: How Leading Enterprise Companies Leverage Their Best Customers to Win

Privacy Policy | © 2005 The Phelon Group. All rights reserved.