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Keynote Topics
Phelon Group consultants are available to provide thought leadership for articles,
papers or speaking engagements on a wide variety of topics related to applying
customer leverage principles to enterprise technology customer reference programs.
Please contact us about inviting
participation in the following topics or to discuss a topic you don’t see listed here.
For Reference Program Management
- The New Rules of Reference Programs: Give Your Customers What They
Want or They Will Defect
- How to Measure ROI of Your Reference Program
- What Your Customer’s CIO Really Wants in Return for Being
a Reference
- How to Build a Case for Reference Program Resources
- How to Create Compelling Customer Content
- How to Apply Strategy to a Tactical Reference Program
- Beyond Case Studies and Success Stories: Best Practices for Developing
Innovative Reference Tools That Cut Through the Clutter
- Industry Benchmarking
- Applying Process and Methodology to Reference Programs
- Do You Know Who Your Traction Customers Are? How to Identify and
Cultivate Referencable Customers
- Heading Off Reference Burnout: Top 10
- 10 Ways to Lose Referencable Customers
- Partnering with The CMO: How to Align Reference Program Goals with
Your Company’s Investment in Customers
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For
CMO’s
and Marketing VP’s
- Reference Programs and Your Best Customers: Unlock the Key to Organic
Growth Through Customer Leverage
- It Takes a Village to Build a Winning Customer Relationship
- Why Satisfaction and Loyalty Are Not Enough
- Customer Relationships as a Key Differentiator: Rethink Your Customer
Relationships Before Your Customer or Competitor Does It For You
- Why Enterprise Technology Companies Should Strive for the Highest
Level of Customer Relationships
- How to Elevate Your Customers from Transaction to Traction
- Technology Customers and the Point of Diminishing Return
- The Hierarchy of Customer Needs
- The Customer Hierarchy of Needs
- How to Develop a Business Case and Metrics for Upleveling the Customer
Reference Program
- Customer Referencability and Market Share: How Leading
Enterprise Companies Leverage Their Best Customers to Win
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