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Keynote Topics

Phelon Group consultants are available to provide thought leadership for articles, papers or speaking engagements on a wide variety of topics related to applying customer leverage principles to enterprise technology customer reference programs. Please contact us about inviting participation in the following topics or to discuss a topic you don’t see listed here.

For Reference Program Management

  • The New Rules of Reference Programs: Give Your Customers What They Want or They Will Defect
  • How to Measure ROI of Your Reference Program
  • What Your Customer’s CIO Really Wants in Return for Being a Reference
  • How to Build a Case for Reference Program Resources
  • How to Create Compelling Customer Content
  • How to Apply Strategy to a Tactical Reference Program
  • Beyond Case Studies and Success Stories: Best Practices for Developing Innovative Reference Tools That Cut Through the Clutter
  • Industry Benchmarking
  • Applying Process and Methodology to Reference Programs
  • Do You Know Who Your Traction Customers Are? How to Identify and Cultivate Referencable Customers
  • Heading Off Reference Burnout: Top 10
  • 10 Ways to Lose Referencable Customers
  • Partnering with The CMO: How to Align Reference Program Goals with Your Company’s Investment in Customers

       For CMO’s and Marketing VP’s

  • Reference Programs and Your Best Customers: Unlock the Key to Organic Growth Through Customer Leverage
  • It Takes a Village to Build a Winning Customer Relationship
  • Why Satisfaction and Loyalty Are Not Enough
  • Customer Relationships as a Key Differentiator: Rethink Your Customer Relationships Before Your Customer or Competitor Does It For You
  • Why Enterprise Technology Companies Should Strive for the Highest Level of Customer Relationships
  • How to Elevate Your Customers from Transaction to Traction
  • Technology Customers and the Point of Diminishing Return
  • The Hierarchy of Customer Needs
  • The Customer Hierarchy of Needs
  • How to Develop a Business Case and Metrics for Upleveling the Customer Reference Program
  • Customer Referencability and Market Share: How Leading Enterprise Companies Leverage Their Best Customers to Win



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