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Keynote Topics

Phelon Group consultants are available to provide thought leadership for articles, papers or speaking engagements on a wide variety of topics related to applying customer leverage principles to enterprise technology customer reference programs. Please contact us about inviting participation in the following topics or to discuss a topic you don’t see listed here.

For Reference Program Management

The New Rules of Reference Programs: Give Your Customers What They Want or They Will Defect
How to Measure ROI of Your Reference Program
What Your Customer’s CIO Really Wants in Return for Being a Reference
How to Build a Case for Reference Program Resources
How to Create Compelling Customer Content
How to Apply Strategy to a Tactical Reference Program
Beyond Case Studies and Success Stories: Best Practices for Developing Innovative Reference Tools That Cut Through the Clutter
Industry Benchmarking
Applying Process and Methodology to Reference Programs
Do You Know Who Your Traction Customers Are? How to Identify and Cultivate Referencable Customers
Heading Off Reference Burnout: Top 10
10 Ways to Lose Referencable Customers
Partnering with The CMO: How to Align Reference Program Goals with Your Company’s Investment in Customers

For CMO’s and Marketing VP’s

Reference Programs and Your Best Customers: Unlock the Key to Organic Growth Through Customer Leverage
It Takes a Village to Build a Winning Customer Relationship
Why Satisfaction and Loyalty Are Not Enough
Customer Relationships as a Key Differentiator: Rethink Your Customer Relationships Before Your Customer or Competitor Does It For You
Why Enterprise Technology Companies Should Strive for the Highest Level of Customer Relationships
How to Elevate Your Customers from Transaction to Traction
Technology Customers and the Point of Diminishing Return
The Hierarchy of Customer Needs
The Customer Hierarchy of Needs
How to Develop a Business Case and Metrics for Upleveling the Customer Reference Program
Customer Referencability and Market Share: How Leading Enterprise Companies Leverage Their Best Customers to Win