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In the News

December 7, 2004
Best Practices for Customer Success Stories

November 30 , 2004
How to Measure Your Reference Program’s Success - and Why You Must

October 15, 2004
Invest in Customer Leverage for Growth

October 29, 2004
How to Get Trade Press to Carry Case Studies About You & Your Clients: 13 Tips

October 26, 2004
Beyond References: What Your Reference Customers Really Want

October 20, 2004
Beyond References: How Reference Program Intelligence Can Inform Product Development

September 28, 2004
Beyond References: Your Brand Obituary How Would Your Company Like to Be Remembered?

September 13, 2004
Beyond References: Leverage Your Key Success Customers for More Effective Sales

September 8, 2004
Beyond References: Ten Smart Things Companies Do to Leverage their Customers - Part II

August 31, 2004
Beyond References: Ten Smart Things Companies Do to Leverage their Customers - Part I

August 17, 2004
Beyond References: Fueling Organic Growth in a Shifting Technology Market

April 2, 2004
The Risk, The Reward: Know What "Customer References" Really Say About You

March 8, 2004
Building A Bridge To The Field: Actionable Strategies To Gain Sales' Buy-in Of Your Companys Customer Reference Program

February 17, 2004
Customer Reference Programs Lack Resources

February 16, 2004
Why Customer Satisfaction and Loyalty are Not Enough

February 4, 2004
How To Launch A Successful Customer Reference Program

January 7, 2004
A Case For The Customers: Addressing Strategic Issues That Face Your Customer Reference Program

December 1, 2003
The Art Of Referencing: Accelerating Sales Through Satisfied Customers

September 22, 2003
Your Customers are Gold in a Down Economy

April 14, 2003
Four Fatal Mistakes Software Companies Make with Customer References... And How to Avoid Them

March 25, 2003
Customer Reference At Work

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