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In the News

	December 7, 2004 Best Practices for Customer Success Stories
	November 30 , 2004 How to Measure Your Reference Program’s Success - and Why You Must
	October 15, 2004 Invest in Customer Leverage for Growth
	October 29, 2004 How to Get Trade Press to Carry Case Studies About You & Your Clients: 13 Tips
	October 26, 2004 Beyond References: What Your Reference Customers Really Want
	October 20, 2004 Beyond References: How Reference Program Intelligence Can Inform Product Development
	September 28, 2004 Beyond References: Your Brand Obituary How Would Your Company Like to Be Remembered?
	September 13, 2004 Beyond References: Leverage Your Key Success Customers for More Effective Sales
	September 8, 2004 Beyond References: Ten Smart Things Companies Do to Leverage their Customers - Part II
	August 31, 2004 Beyond References: Ten Smart Things Companies Do to Leverage their Customers - Part I
	August 17, 2004 Beyond References: Fueling Organic Growth in a Shifting Technology Market
	April 2, 2004 The Risk, The Reward: Know What "Customer References" Really Say About You
	March 8, 2004 Building A Bridge To The Field: Actionable Strategies To Gain Sales' Buy-in Of Your Companys Customer Reference Program
	February 17, 2004 Customer Reference Programs Lack Resources
	February 16, 2004 Why Customer Satisfaction and Loyalty are Not Enough
	February 4, 2004 How To Launch A Successful Customer Reference Program
	January 7, 2004 A Case For The Customers: Addressing Strategic Issues That Face Your Customer Reference Program
	December 1, 2003 The Art Of Referencing: Accelerating Sales Through Satisfied Customers
	September 22, 2003 Your Customers are Gold in a Down Economy
	April 14, 2003 Four Fatal Mistakes Software Companies Make with Customer References... And How to Avoid Them
	March 25, 2003 Customer Reference At Work