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The Phelon Group will be at the following upcoming events. Contact us to schedule a meeting:

Customer Experience Management Conference: Using the Customer Experience to Create Value
New York NY, February 22-24, 2005

The Phelon Group/AMA Customer Reference Program 2-Day Training

San Francisco, March 21-22 /Chicago, April 11-12 /New York, April 28 - 29

The Phelon Group is pleased to announce a partnership with the American Marketing Association to bring reference program managers and marketers the first-ever comprehensive training series focused on how to build and leverage a customer reference program.

Developed and taught by Phelon Group principal Dianna Sadlouskos, the Customer Reference Program Training Series was created specifically for reference managers and others responsible for reference activities, cultivating customer relationships and managing and interpreting customer intelligence.

  • Understand how the changing buying environment is presenting an opportunity for reference programs to evolve
  • Develop key performance and management metrics to help obtain additional resources and support from management and stakeholders
  • Integrate reference customer segmentation and lifecycle management for more focused results
  • Develop powerful value propositions so that reference participation is mutually beneficial
  • Learn new methods to quickly capture powerful success stories and leverage individual stories across multiple opportunities
  • Address key program challenges through Customer Leverage and learn best practices from successful programs

The 2-day course is an interactive session that integrates best practices and case studies from some of the world’s leading customer-savvy companies.

Visit www.marketingpower.com/tscrp for a complete course description, schedule, and travel and registration information.

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