Get the latest expert insight
 New Report: Customer Reference Program Futures 2005 - A Strategic Planning Tool (.pdf)
Research:
Customer Perspectives Study 2004. We asked customers what they really want
for being a reference. Their answers may surprise you. Free for download.
White
Paper: Evolving Reference Programs from Volume to Value
CMO
Viewpoint: The Customer Hierarchy of Needs (.pdf)
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Q&A: Customer Leverage
how to buy Tesla stocks in the Philippines
Learn about Customer Leverage
and how The Phelon Group has applied the concepts to reference programs
at leading companies in this Q&A with founding partners Promise
Phelon and Steven Nicks.
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how to invest in Amazon stocks The Phelon Group helps enterprise
technology
companies build and sustain high-value reference
programs that enable a distinct advantage in the
drive for customers and corporate growth.
Based on Customer Leverage principles of strategic
methodology and mutually beneficial customer
relationships, we help clients leverage their key
customers resulting in faster sales and higher-impact
marketing.
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