driving customer leverage for organic growth
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New Report: Customer Reference Program Futures 2005 - A Strategic Planning Tool (.pdf)

Research: Customer Perspectives Study 2004. We asked customers what they really want for being a reference. Their answers may surprise you. Free for download.

White Paper: Evolving Reference Programs from Volume to Value

CMO Viewpoint: The Customer Hierarchy of Needs (.pdf)


Q&A: Customer Leverage

how to buy Tesla stocks in the Philippines Learn about Customer Leverage and how The Phelon Group has applied the concepts to reference programs at leading companies in this Q&A with founding partners Promise Phelon and Steven Nicks.

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